FOR MARKETING TEAMS
Build the premium brand that earns the right to charge more.
We position you as the premium choice. Custom AI avatar. Premium site. Brand campaigns. Same leads. Higher close rate. Higher pricing power.
FOR MARKETING TEAMS
We position you as the premium choice. Custom AI avatar. Premium site. Brand campaigns. Same leads. Higher close rate. Higher pricing power.
In new annualized revenue — 30 leads a month, 35% close rate and an average project above $29,000. Same lead flow, same crew: premium positioning is what moves the ticket.
Annualized new revenue (30 leads/mo). The math comes from average client performance across contractors running the Authority Engine for 6+ months. Your results may be higher or lower. Either way, this is what premium positioning produces when it runs clean.
How much would you pay to unlock $494K per year in pricing power from the same lead flow you are already running?
The Authority Engine makes your company the obvious premium choice. Three components ladder into each other, and each one reinforces what the others already built.
01We define your positioning, messaging framework and tone of voice: what makes your work premium, what homeowners should expect, and how you sound on every channel. The deliverable is a written brand guide you own.
PositioningMessagingTone of voice
02A custom avatar trained on your face, voice and brand produces UGC-quality video and social proof in minutes. Pricing updates go live the same day. No shoot days, no production company, no reshoot budget.
No shoot daysLive same day
03A landing experience that matches the quality of your work, plus paid brand awareness across Google, Meta, YouTube and direct. Top-of-mind presence everywhere a homeowner might look.
GoogleMetaYouTubeDirect
What Stops Happening
Your visual identity, tone of voice, and proof ladder are aligned to the premium work you actually deliver. The same labor now looks like the labor of a premium contractor. The market reads it.
Pricing power comes from the brand premium being visible. Homeowners enter the estimate already trusting your premium positioning. Discount pressure decreases. Average ticket holds.
Brand awareness campaigns run continuously. Your company shows up consistently across Google display, YouTube, Meta, and content. Homeowners see you before they ever search. Top-of-mind share compounds month over month.
Every blog post, every case study, every video, every review ladders back into the brand. The premium landing page amplifies it. The AI avatar scales it. Paid awareness distributes it. The brand compounds.
Your business stops competing on price and starts commanding the premium.
We optimize for two outcomes. Higher close rate from stronger brand presence, and higher average ticket from visible premium positioning. A contractor with 50,000 monthly brand impressions and a premium landing page that converts at 9% is worth more than 50,000 impressions landing on a generic page. The dashboard shows you the difference in plain numbers.
Three numbers the dashboard tracks for your brand:
Tells you whether homeowners see your company before they see your competitors
Tells you whether premium positioning converts curiosity into booked consultations
Tells you whether pricing power is holding month over month
Tells you whether homeowners see your company before they see your competitors
Tells you whether premium positioning converts curiosity into booked consultations
Tells you whether pricing power is holding month over month
Your team sees what strengthens. You see which brand moves lift both close rate and pricing power, and which ones deserve another dollar.
Why internal proof beats review proof: External review sites measure what past customers thought. Internal operating data measures what the system is doing right now — across 100 contractors, in 12 trades, every week. The first tells you we are good. The second tells you we run.
A 2-week engagement. We interview the owner, the project leads, and 3 to 5 past premium clients. We identify what makes your work premium. We deliver a tone of voice guide, messaging framework, visual direction, and brand ladder. You own every deliverable.
Yes. We train the avatar on your face, voice, brand, and tone of voice. Most viewers cannot tell it is AI. The content builds trust through clarity, not gimmicks. You never film a single ad again.
Yes. Tone of voice guide, messaging framework, visual direction, avatar, photography, video, content library, and landing page source files belong to your business. At the end of the engagement you take everything with you.
The brand messaging, avatar training samples, premium landing page direction, and paid awareness strategy change per trade. The operating system stays the same. Pick yours to see the trade-specific math and offer.
Get Started
25 minutes, one call. You leave with a custom 90-day authority plan and clear premium positioning targets.
100+ contractors
Month 4 free if we miss the guarantee. Same promise for 100+ contractors across the US and Canada since 2023.
Currently onboarding 8 new contractors this month. Limited onboarding slots remaining.
Step 4
68% of homeowners aren't ready to book on Day 1. Most contractors give up after one attempt. We don't. Our system nurtures leads with proof, project examples, and reminders until they're ready. When they respond, we book the appointment. You never chase — the system does it.
Step 3
Our AI receptionist connects with your leads within 60 seconds. Speed matters. A lead who waits 5 minutes is 10X less likely to book. Most contractors take 2 hours to respond. We respond in under 60 seconds.
Step 2
We produce 12–20 ad variations per month so your ads never go stale. Meta rewards fresh creative. If your ads look the same for 30 days, performance drops. We rotate new hooks, offers, formats, and visuals weekly so your cost per lead stays low.
Step 1
We show your ads to homeowners in your service area who are already interested. Most agencies spray ads across entire cities and hope something sticks. We don't. We layer targeting so your ads only reach homeowners who fit your ideal customer profile.
